Don't be taken by surprise!

In an attempt to control distribution or limit risk, some brands have resorted to writing Cease & Desist letters and filing Intellectual Property (IP) complaints against resellers who list on Amazon.

These complaints range from messages sent through Amazon’s Buyer/Seller messaging system, to emails sent by Amazon, and even to FedEX letters sent by law firms. Some of these complaints are legitimately based in fact, while others are nothing more than attempts by other sellers to limit competition.

AZAlert does not seek to provide advice on how sellers should respond to these letters and complaints, but we do want to help you recognize brands that have been identified by other sellers who have been tied to these complaint letters.

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User-Friendly Information

User-Friendly Information Shows you the Brand Name, Type of Claim(s) reported, Source of the report, and more.

AZAlert alerts you to these types of complaints

Copyright Infringement
Unauthorized use of copyrighted material, including Text, Photos, Videos, Music, Software, or Product Designs. The infringement could be related to the actual product, it's packaging, or the content on the Amazon Product Detail page.
Trademark Infringement

Unauthorized use of a word, phrase, design, or symbol, on the product, packaging, or listing. These claims are often the result of a listing being created with incorrect information such as adding a trademarked word or phrase in the title of the listing. Inauthentic and Counterfeit claims also fall under Trademark Infringement. These claims usually come in the form of an email directly from Amazon after the Brand requests that Amazon step in.

Cease & Desist Letters
Requests to Stop selling a certain product, stop using a trademarked term or other Intellectual property. Usually these are just written notices, sometimes sent from an Attorney, that threaten to escalate if the request is not honored.

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We know you have some questions in mind, we’ve tried to list the most important ones.
Should I not sell products that are identified by AZalert?

You should take precautions to assure that you are allowed to sell, that your product is an exact match to the listing, and you should be careful to determine that the Amazon listing does not have any infringing content.

Where do you get the names of these brands?

We scour the Internet for mentions of IP claims against Amazon Sellers, recording the names of brands that are reported to file claims. We refer to these as “crowd sourced” in AZalert. We also have a list of documented IP claims that has been provided by (If you have received an IP Claim email or letter, please forward a copy to and we will indicate that it has been confirmed on the AZalert extension).

Are all sellers at risk of getting IP claims from these brands?

Not necessarily. Some sellers may have agreements with the brand that allows them to sell their products on Amazon.

Are all of the products from these brands risky?

Not necessarily. Some brands only attempt to restrict their current lineup of products and are not concerned with inventory from past seasons. Others may seek to eliminate sellers from all of their products. Many times it is just an individual listing that is causing the infringement concern, and once corrected, the claim is dismissed.

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